HANKINSON

Tools / Shopping Feed Manager

Product feed audit

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Drag and drop your CSV or XML feedor click to choose a file · CSV or XML · up to 15 MB · processed securely in your browser
Import a public XML feedRSS, Atom or Google Shopping XML · 15 MB maximum
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Find costly feed issues before Google does.

Upload a CSV, connect a public XML feed or explore a realistic example. More than 50 attribute and quality checks score every product, quantify affected SKUs and generate channel-ready title recommendations.

Full audit scope

Every signal that shapes feed performance.

A commercial feed review, not a simple missing-field checker. Each finding includes affected-product counts, percentages and row-level examples so priorities are immediately clear.

01

Titles

Length, whitespace, casing, duplicate words, duplicate titles and missing brand, colour, size or material.

02

Descriptions

Length, duplicated copy, HTML, spacing, completeness and search-relevant product detail.

03

Taxonomy

Google Product Category coverage, overly broad classifications and product-type hierarchy quality.

04

Identifiers

GTIN format, brand and MPN coverage, identifier_exists logic and variant-group integrity.

05

Apparel attributes

Conditional checks for colour, size, gender and age group when products are apparel or footwear.

06

Price & stock

Currency format, sale-price logic, availability values, product URLs and secure image URLs.

07

Channel titles

Separate long-form Shopping and shorter social-ready title recommendations for every SKU.

08

Custom labels

Readiness for margin, price band, bestseller, seasonality, conversion and testing segments.

09

Variants

Parent identifiers, differentiating attributes and catalogue representation across colour and size.

10

Governance

Saved audit history and manual reprocessing, with scheduled change alerts available as a managed service.

11

Multi-channel

Shopping, social, remarketing, affiliate and local-inventory feed requirements considered separately.

12

Actionable output

Downloadable findings, suggested fields, private audit links and a direct managed-optimisation handoff.

Example output

Audit results you can act on.

Real interface captures from the built-in demonstration feed show the scorecard, attribute coverage, priority findings and row-level recommendations.

Example feed health dashboard showing scores and priority findings
Feed health and priority findings
Example attribute coverage and audit results interface
Attribute coverage and product results

Attribute framework

Complete product-data coverage.

The framework recognises attributes shaping eligibility, relevance, campaign control and AI-assisted discovery. Requirements remain conditional by product type and destination.

74 attributes across 10 groups

Core product data

7

idtitledescriptionlinkmobile_linkimage_linkadditional_image_link

Price & availability

11

pricesale_pricesale_price_effective_dateavailabilityavailability_datecost_of_goods_soldexpiration_dateunit_pricing_measureunit_pricing_base_measureinstallmentsubscription_cost

Taxonomy

2

google_product_categoryproduct_type

Identifiers

4

brandgtinmpnidentifier_exists

Variants & apparel

11

item_group_iditem_group_titlecolorsizesize_typesize_systemgenderage_groupmaterialpatternvariant_option

Rich product detail

9

conditionproduct_detailproduct_highlightmultipackis_bundleadultenergy_efficiency_classmin_energy_efficiency_classmax_energy_efficiency_class

Campaign control

9

custom_label_0custom_label_1custom_label_2custom_label_3custom_label_4ads_redirectincluded_destinationexcluded_destinationshopping_ads_excluded_country

Shipping & returns

10

shippingshipping_labelshipping_weightshipping_lengthshipping_widthshipping_heighttransit_time_labelhandling_cutoff_timeminimum_order_valuereturn_policy_label

Promotions & loyalty

4

promotion_idloyalty_pointsloyalty_programauto_pricing_min_price

Media & AI readiness

7

video_linkstructured_titlestructured_descriptionquestion_and_answerdocument_linkrelated_productpopularity_rank

Rule engine

Move beyond blanket automation.

Build commercially controlled IF / THEN rules, dynamic mappings and title structures. The live audit generates titles from brand, product type, colour, size and gender.

IFproduct_typecontainsPorcelainTHENtitleprependBrand + Range✓ 1,284 products matched

Platform benchmark

From audit to feed operations.

Start with the free audit, then move into a hands-on managed service for transformation, channel outputs and ongoing control. Connected services are clearly distinguished from live audit features.

Live

50+ feed checks

Titles, descriptions, attributes, identifiers, taxonomy, pricing, images and URLs with affected-SKU percentages.

Live

Rules-based titles

Separate Shopping and social title recommendations using brand, product noun, material, colour, gender and size.

Live

Taxonomy & attributes

Product-type depth, broad Google categories, apparel prerequisites, variants and identifier validation.

Managed

Advanced transformations

IF / THEN rules, regex, mappings, exclusions, field joins, page extraction and category correction.

Managed

Custom labels & performance

Price, margin, bestseller, conversion, click and testing segments built from commercial and Ads data.

Managed

Channel-specific feeds

Separate Shopping, social, remarketing, affiliate and local-inventory outputs in XML or CSV.

Managed

Monitoring & governance

Daily reprocessing, manual refresh, threshold alerts, export-over-export change checks and feed protection rules.

Managed

Merchant Center oversight

Disapproval monitoring, error breakdowns, price and availability mismatch review and resolution support.