Independent growth partnerStrategy / Media / Search

Find the constraint.
Build the advantage.

Senior digital leadership for ambitious retail businesses. Hankinson connects commercial strategy, paid media and organic visibility around one outcome: profitable growth.

Request a consultation Explore the growth model

01 / Diagnose

02 / Engineer

03 / Compound

Commercial clarity•Senior execution•Profitable scale•Commercial clarity•Senior execution•Profitable scale

The Hankinson growth model

Turn intelligence into commercial momentum.

Channel activity performs harder when every decision starts with the business constraint—not the platform dashboard.

Diagnose

Find the constraint

Connect revenue, margin, demand and channel evidence to identify what is really limiting growth.

Engineer

Build the programme

Set channel roles, investment priorities and a practical roadmap around the strongest commercial opportunity.

Compound

Create the advantage

Execute, measure and refine as one connected system—strengthening performance with every learning cycle.

Connected capabilities

One growth system. Four commercial disciplines.

Growth strategy

Commercial planning that connects investment, revenue targets and the customer journey—turning channel activity into a clear growth programme.

Paid media

Senior oversight and hands-on management across search, shopping and demand generation, focused on profitable scale rather than vanity metrics.

Organic search

Technical, content and category strategies designed to strengthen visibility, topical authority and the buying journey over the long term.

Measurement

Reporting that brings spend, turnover and channel contribution into one commercial view—giving leadership teams decisions, not dashboards.

HClarity / Precision / Growth

Built differently

Direct access. Senior thinking. No agency layers.

Hankinson works with a limited client roster. That means direct access, detailed commercial understanding and enough proximity to challenge assumptions before budget is committed.

The relationship is deliberately senior and practical: strategy informed by the numbers, then carried through into the work.

About Philip Hankinson

That approach is grounded in Philip Hankinson’s experience as both a marketing leader and a business owner. As co-founder of ASDA Tyres, he helped build the online tyre business to more than £25 million in annual turnover—experience that shaped a practical understanding of acquisition, margin, operations and scalable growth.

Philip later served as Chief Marketing Officer and co-owner of Garment Quarter, the Bristol designer clothing retailer subsequently sold to Mike Ashley and Flannels. He has also founded and owned multiple multimillion-pound digital agencies, working directly with small and medium-sized businesses across the UK and Europe.

Philip previously served as Non-Executive Marketing Director at Lusso. Today, he works as Fractional Marketing Director for Stone Store, The Appliance Depot and Electric Radiators Direct, bringing senior direction without the layers of a traditional agency. Across every engagement, he applies an operator’s perspective: marketing judged by its contribution to the business, not by activity or platform metrics in isolation.

More about Philip

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