ASDA Tyres
Co-founded and scaled an online tyre business beyond £25 million in annual turnover.
The experience shaped Philip’s practical understanding of acquisition, margin, operations, technology and the realities of scaling an ecommerce business.
About Hankinson / Teesside, North East
Commercial instinct.
Digital precision.
Hankinson is a leading PPC, SEO and growth agency in Middlesbrough, working with ambitious businesses across Stockton-on-Tees, Teesside, the North East and the wider UK.
Explore Fractional CMO supportThe founder
Philip Hankinson builds growth from the business backwards.
Philip is the founder of Hankinson Marketing, an independent digital agency based in Teesside. His career has combined agency leadership, ecommerce ownership and board-level marketing roles—giving clients direct access to someone who understands both the marketing numbers and the commercial consequences behind them.
He works with a deliberately limited client roster, leading strategy while remaining close to execution across PPC, SEO, Google Shopping, measurement and conversion. There are no layers of account management between the business problem and the person responsible for solving it.
Career & achievements
Operator experience, not agency theatre.
Garment Quarter
Chief Marketing Officer and co-owner of the Bristol designer fashion retailer.
Philip helped lead the business before its subsequent sale to Mike Ashley and Flannels, connecting brand, performance marketing and commercial trading.
Agency leadership
Founded and owned multiple multimillion-pound digital agencies.
He has worked directly with growing businesses across the UK and Europe, building teams and programmes spanning paid media, organic search and digital growth.
Board-level direction
Former Non-Executive Marketing Director at Lusso.
Today Philip works as a Fractional Marketing Director for businesses including Stone Store, The Appliance Depot and Electric Radiators Direct.
Core skills
PPC, SEO and growth—connected commercially.
PPC & Google Shopping
Commercially controlled paid search, Shopping and demand generation built around margin, turnover and profitable growth.
SEO & organic growth
Technical, category and content strategies that strengthen visibility and create a more valuable customer journey.
Growth strategy
Senior direction that connects acquisition, conversion, retention, revenue targets and operational reality.
Measurement
A clear view of spend, turnover and contribution—using first-party business evidence beyond the advertising dashboard.
Middlesbrough / Stockton-on-Tees / North East
A Teesside digital agency with national-level experience.
Hankinson gives North East businesses access to senior PPC, SEO and growth expertise without the hierarchy of a conventional agency. Based in Teesside and serving Middlesbrough, Stockton-on-Tees and the surrounding region, the consultancy also works with ecommerce and retail brands throughout the UK.
Every engagement begins with the commercial constraint: what is limiting profitable growth, where budget is being wasted and which opportunities can create a durable advantage.
Fractional leadership
Senior marketing direction, without a full-time CMO.
Bring strategy, channel performance and commercial accountability together under one experienced lead.
Discover Fractional CMO support