Tools / 03
Product Explorer
Find the products that deserve more investment, isolate the ones wasting budget and turn that evidence directly into campaign-ready custom labels.
See the deployment flow ↓Product ExplorerCommercial segmentation workspaceConnected feed
Product cohortRevenueSpendCost of saleCustom label
Primary A£286,420£23,6108.2%CL4 / PRIMARY_A
Primary B£194,880£19,3109.9%CL4 / PRIMARY_B
Core£327,150£38,94011.9%CL4 / CORE
Connected deployment
Explore
Combine product spend, revenue, orders, margin and other client data.
Segment
Create commercially meaningful cohorts from actual performance.
Deploy
Write the classification into custom labels in the managed feed.
Publish
Send the updated feed directly to Google Merchant Center for campaign use.
Insight that changes the account
No spreadsheets stranded between analysis and execution.
The Product Explorer is directly linked to the managed product feed. Once a custom-label structure is approved, Hankinson can publish it into the feed and through to Google Merchant Center—ready for Shopping and Performance Max campaign segmentation, budget control and target setting.
Rules can protect labels from website category changes and refresh classifications as the underlying commercial evidence changes.
Private by design
Built specifically for each client’s catalogue and commercial model.
Philip Hankinson adapts the explorer, segmentation logic and deployment rules to the business. Magento, Shopify, OrderWise, feed and Merchant Center integrations are included as standard.
Discuss your catalogue ↗