Hankinson / Paid media intelligence
PPC
Pulse
Clear-eyed analysis of paid media performance—looking beyond platform reporting to the commercial result.
Latest analysis
04
Building better marketing tools with AI and your own business data
From business analysis and data architecture to tool development, team training and continuous improvement.
Read the analysis03
Demand Gen + Search + Shopping vs Performance Max
Are agencies giving up too much control? The commercial case for separate budgets, clearer measurement and testing the alternative to PMax.
Read the analysis02
Google Shopping isn’t dead. Lazy PPC strategy is.
Why query sculpting, negative keywords and separate commercial targets can be a better answer than putting an entire product feed into Performance Max.
Read the analysis ↗01
Why your PMax ROAS can rise while revenue falls
How branded demand, automated channel allocation and platform attribution can make a campaign look stronger while the business result weakens.
Read the analysis ↗