Tools / 01

Feed optimisation

See the feed clearly. Fix what limits performance. Create product data that gives Google—and the customer—more useful information.

View the live feed platform ↗

From thousands of products to the issues that matter.

The audit workspace imports XML or CSV feeds, scores product health, measures attribute coverage and prioritises the faults most likely to restrict Shopping performance.

Hankinson Feed Manager dashboard showing feed health, product checks, issue counts and attribute coverage
Example Hankinson Feed Manager audit workspace.
01

Full attribute audit

Coverage and quality checks across essential, recommended and emerging Merchant Center attributes.

02

Product-level diagnostics

Every item scored individually, with missing data, weak titles, duplicate content and classification issues exposed.

03

Rule-based enrichment

Client-specific logic for titles, descriptions, product types, colours, patterns, highlights and product detail fields.

04

Continuous feed output

A managed output feed can refresh every day, keeping optimised data available to downstream platforms.

Detailed attribute coverage and product issue analysis in the Hankinson Feed Manager
Product and attribute-level findings, ready for prioritisation.

Optimisation with a reason.

The objective is not to fill fields for the sake of completeness. Feed rules are aligned to how products should be discovered, grouped and invested in—protecting campaign structure while improving the information available to Google’s shopping systems.

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