Commercial strategy
A focused growth plan connecting targets, investment, margin, customer journeys and business priorities.
Fractional CMO / Teesside & the UK
Senior direction.
Built into the business.
Board-level marketing leadership for businesses that need clearer strategy, stronger execution and commercial accountability—without recruiting a full-time CMO.
Discuss your growth planThe role
One experienced lead across strategy, people and performance.
Philip Hankinson works inside the leadership team to connect revenue goals, customer demand and marketing investment. That can mean setting the growth strategy, challenging an agency, building a measurement framework, reshaping channel budgets or leading the day-to-day programme through a period of change.
The relationship is practical and hands-on. Recommendations are followed through into delivery, with performance judged against turnover, margin and the wider health of the business.
What you gain
CMO thinking. Operator pace.
Channel leadership
Senior oversight of PPC, SEO, Shopping, paid social, content, CRO and supporting agencies or internal teams.
Better decisions
Clear reporting and disciplined test plans that turn fragmented data into leadership decisions.
Accountability
One senior person responsible for keeping strategy and execution aligned to the commercial outcome.
Who it is for
For ambitious businesses between an agency and a full-time CMO.
Fractional CMO support suits founder-led and leadership-driven businesses with meaningful marketing investment, multiple channels or agencies, and a need for experienced direction. Hankinson is based in Teesside, serving Middlesbrough, Stockton-on-Tees and the wider North East, while working with businesses throughout the UK.
About Philip HankinsonStart a conversation
Find the constraint. Build the plan.
Discuss where the business is now, what is getting in the way and whether fractional leadership is the right fit.
Request a consultation