Philip
Hankinson

Commercial evidence before platform theatre.

Philip is the founder of Hankinson Marketing and works as Fractional Marketing Director for Stone Store, The Appliance Depot and Electric Radiators Direct. He works directly with retail and ecommerce businesses to identify the constraints limiting growth, set clearer channel roles and improve the connection between marketing investment and first-party revenue.

His work covers growth strategy, Google Ads and Shopping, paid media governance, organic visibility and commercial measurement. The emphasis is on decisions that improve the wider business result—not simply the numbers reported inside an advertising platform.